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The X_Potential programme enables all staff across ESB to submit innovative ideas that have the potential to develop into future businesses for the organisation.  

Each year five business opportunities are selected from the many ideas submitted for further development work supported by a structured incubator process with world-leading external mentors based in Dogpatch Labs, Dublin.

Over the course of four months the teams work on their ideas to develop into investor-ready proposals which are presented to ESB's Innovation Council at a final pitch event.

In addition to the direct business benefits of new source of revenue, staff selected for the programme benefit from significant personal development and get to work in a live entrepreneurial environment, take personal ownership for their ideas and projects and avail of world-class mentoring opportunities to drive forward their ideas.